Social Media Resources

It can be difficult for a business to find the time and money to implement a social media strategy. Regardless, having a presence on social media sites is important to future success and customer engagement. Resources for managing your social media presence online are everywhere, mostly free and easy for anyone to develop.

Before developing a social media presence, ask yourself: Where is my target audience/where should I promote products and services? 

  • If potential customers seem to be connecting on Facebook, create a Facebook account
  • If you want to network with professionals in business associations, join LinkedIn
  • If your potential customers are ones that might be on the road frequently, create a Twitter to offer instantaneous information
  • If you have videos about products and services to offer, create a YouTube account

The resources below are divided by topic to help you get started.

Popular Platforms:
Facebook |  LinkedIn |  Twitter |  Google+ |  YouTube |  Instagram |  Pinterest |  Flickr | Wordpress | Blogger | Slideshare


Social Media Policy
:

Social Media Policy Database
Policy Generator



Platform Page Development
:

High Impact Designer - design Facebook pages and custom tabs
ShortStack - design Facebook pages and custom tabs
Pagemodo - design Facebook pages and custom tabs
Woobox - online promotions, contests, coupons and more
Wildfire Promotions - online promotions, contests, coupons and more



Graphics
:

PicMonkey - online photo editor and collage creations
Gimp - graphics editor, image retouching and manipulation
Inkscape - scalable vector graphic (SVG) editor



Videos
:

Skype - video conferencing and online meeting
GoToMeeting - video conferencing and online meeting (cost)
EZvid - screen recorder and video editor
Screen Flow - screen recorder and video editor (cost)



Web Site
:

W3schools - web development
Firebug - inpsect, modify and debug for web devlopment (Firefox Only)
TwitterFeed - automatically feed blog posts to social media sites
Disqus - integrate social commenting on Web pages
Share This - add social sharing buttons to Web pages
Add This - add social sharing buttons to Web pages



Social Media Management
:

Hootsuite - social media dashboard management
SocialOomph - social media dashboard management
TweetDeck - social media dashboard management
Buffer - automatic sharing througout the day
Cyfe - all-in-one business dashboard
Commun.it - relationship and community management tool
Dropbox - file accessibility through mulitple computers and phones



Social Media Monitoring/Measurement
:

Google Analytics - Web site and social media analytics
Netvibes social media insights and custom analytics
Social Mention - social media search engine
Topsy - social media search engine
Back Tweets - Twitter archive search of tweets that link back to personal sites
Bitly - shorten and track URL links
Goo.gl - shorten and track URL links
Ow.ly - shorten and track URL links
Klout - measure yoru social influence
Twitter Counter - view Twitter statistics
Tweet Reach - measure campaign reach on Twitter
Wildfire - compare social media presence to competitors
HyperAlerts - receive email alerts for social media activity of brand and competitors